Privacy Policy

1. General

Your privacy is important to MyTreat Ltd. (“MyTreat”, “we” or “us”). This privacy policy (“Policy”) applies to the Mytreat Web Site located at and other online areas owned or operated by us, such as our Facebook application and mobile phone applications (“the Site”). The Policy tells you how Personal Information is collected, used, disclosed, and protected by MyTreat when you visit the Site.

By using the Site, you signify your acceptance of this Policy. If you do not agree to the terms of this Policy, in whole or part, you should not use the Site. Please note that this Policy applies with respect to the information collected on the Site and through any other contact we have with you.

2. User Consent

You unconditionally consent to Mytreat’s collection and processing of your Personal Data as specified in this Privacy Policy by allowing the Mytreat Platform to access your Facebook account.

3. Controller of Personal Data

Mytreat is the controller of the Personal Data expressly requested by Mytreat and such Personal Data may be transferred to, processed and stored by Mytreat’s affiliates and group companies as well as third parties with whom Mytreat has partnered, such as Retailers or other business entities (”Retailers”). Mytreat is committed to protecting your Personal Data at all times and the Personal Data will not be disclosed for purposes for which you have not given consent to pursuant to this Privacy Policy or which is not permitted under applicable laws.

5. Age Restrictions

By using Mytreat Services, you represent that you are 18 years of age or older, or that you are between 13 and 17 years of age and have a parent’s or guardian’s permission to use the Site. Children under the age of 13 are not permitted to use Mytreat Service. We do not intentionally collect or maintain Personal Data from persons who are under the age of 13.

6. Collection of Personal Data

6.1 The information relating to you that is being processed by Mytreat includes:

6.1.1 Identification data (e.g. name, email address);

6.1.2 Profile information (e.g. age, gender, nationality);

6.1.3 Electronic identification data (e.g. IP address, cookies);

6.1.4 Content that you submit during your use of Mytreat Services, such as photos, reviews, greetings and other information you choose to submit.

6.1.5 Treating history

6.2 Mytreat collects Personal Data about you and your friends who use Mytreat Services, from you and from the Social Network connected to the Mytreat Platform, in order to provide you with a more personalized experience. We may collect information from your Social Network profile that you have permitted to be displayed through the Mytreat Platform and we may also collect information that you submit when using Mytreat Services.

For example, when you send a Treat to your friends, we collect and associate your Mytreat Account with the specific Retailer for the Treat in order to create a better and more sophisticated product experience.

When you purchase a Treat, you will need to submit credit card or other payment information. All payments are processed with due observance of any applicable security obligations.

6.3 “Feedback”

If you send an email to us or fill out our “Feedback” form through the Mytreat Platform, we will collect your email address and the full content of your e-mail. In order to document and to further develop Mytreat Services based on user feedback. If you provide feedback to us, we may use and disclose such feedback to our Retailers for marketing purposes or to improve or modify Mytreat Services.

Mytreat may use your email address to contact you on behalf of your friends (such as when someone sends you a personal message) or notifications from a Social Network or other website with which you have registered to receive such notifications.

6.4 Information Collected via Technology

As you use Mytreat Services, certain information may also be passively collected and stored on our or our service providers’ server logs, including your IP address, browser type and operating system. We may also use cookies (as defined below) and navigational data like Uniform Resource Locators (”URLs”) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed, or on which of the advertisements displayed on the Mytreat Platform you clicked. This type of information is collected to make Mytreat Services more useful to you and to tailor the experience with Mytreat Services to meet your special interests and needs.

7. Use and Disclosure of Personal Data

Mytreat may provide your Personal Data to Retailers and other third-party service providers who work on behalf of or with us to provide some of the services and features of the Mytreat Platform and to help us communicate with you. This includes analyzing data, providing marketing assistance and providing customer service. Such third-party service providers may only process Personal Data to provide the relevant services to Mytreat and do so in accordance with Mytreat’s instructions.

The Personal Data that you provide will allow Mytreat to improve its algorithm and allows you to enjoy a better treat suggestion, as well as other services and products that may be of interest to you. Mytreat and its Retailers may use your Personal Data for processing, managing and providing you with personalized retail offers, advertisements and other information related to your profile and interests. By using Mytreat Services you agree that our Retailers may conduct target advertising based on the information provided and collected by Mytreat. This type of targeting is performed to make Mytreat Services and solutions more useful to you.

Your Personal Data may also form part of Mytreat’s statistics but then we will exclude, for instance, your name. Mytreat will generally aggregate this information and use it in statistical analysis to help us analyze patterns in the use of Mytreat Services and for Retailers to target users with the desired demographics.

In the event Mytreat is subject to a business transition such as a merger, acquisition by another company or a sale of all or a portion of Mytreat’s assets, your Personal Data may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of Mytreat or its assets may continue to process your Personal Data as set forth in this Privacy Policy.

In addition to the above, Mytreat may disclose your Personal Data if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on Mytreat or pursuant to any other legal claims or (b) to protect and defend Mytreat’s rights, property or interests or (c) to protect your rights or any third-party rights or (d) fight against fraud or (e) to enforce our policies (including this Privacy Policy and our Terms of Service).

8. Ability to View Your Information

When you register a Mytreat Account, your social network friends will be notified of your use of Mytreat Services. Your social network friends with Mytreat accounts will then be able to give you Treats.

You acknowledge that when you use Mytreat Services, certain information that you post or provide through the Mytreat Platform (such as your name, profile, comments, collections and reviews,) may be shared with other users and posted on publicly available portions of the Mytreat Platform, including, without limitation, social media applications in which you choose to participate.

We will not have any obligations with respect to any information that you post via the Mytreat Platform and make available to others.

9. Security of Collected Information

We take a great care in maintaining the security of the Platform and your information and in preventing unauthorized access to it through industry standard technologies and internal procedures, including through the use of tokens and encryption mechanisms. However, we do not guarantee that unauthorized access will never occur.

10. Access to, Rectifying and Deleting Your Personal Data

10.1 You are entitled to request information from Mytreat about the Personal Data relating to you which is being processed by Mytreat and to request, where relevant, that such Personal Data is rectified by sending a notice to Mytreat at the following address:

MyTreat LTD, Montefiore 33, 65201, Tel Aviv,

Mytreat will make all reasonable efforts to accommodate a request to delete Personal Data.

10.2 You may also, at any time, ask us to discontinue processing your Personal Data for direct marketing purposes by notifying us at the address above that you would like us to stop sending you promotional communications.

11.Changes to the Privacy Policy

11.1 The terms of this Privacy Policy will govern the use of the Platform and any information collected therein. MyTreat reserves the right to change this policy at any time, so please re-visit this page frequently. In case of any material change, we will make reasonable efforts to post a clear notice on the Platform.

11.2 Changes to this Privacy Policy are effective as of the stated "Last Revised" and your continued use of the Platform on or the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes.


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